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Travel Suppliers Drop United Frequent Flyer Program

In a sign that some of United Airlines’ marketing allies are losing faith in the carrier’s ability to emerge from bankruptcy, one major hotel chain is no longer allowing customers to exchange United frequent-flier miles for points in its loyalty program. Hilton Hotels made a statement on its Web site that, effective midnight March 21, guests can no longer trade their United Mileage Plus miles for points in its Hilton HHonors reward program, which offers lodging and related services for the points.

Although Hilton will no longer allow customers to redeem United miles at its hotels, Mileage Plus members can still accumulate miles and HHonors points.

Another loyalty program partner, Florida-based iDine Rewards Network Inc. — a national dining rewards plan — has suspended their rewards promotion with United. The iDine and United promotion which allowed United Mileage Plus members to trade miles for dining points, was a pilot program that had reached its deadline; the suspension was not related to United's bankruptcy.