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 Managing
a corporate travel policy is a demanding job with a variety
of diverse responsibilities. Setting travel management goals
and objectives is important when defining your policy. Executing
your plan and scheduling ongoing communications for your travelers
will help you achieve your goals and set standards for benchmarking
and trending.
Northwestern Travel Management is here to help you communicate
your policy guidelines, travel tips and news. Reinforcing
your policy and clarifying guidelines will help keep a heightened
awareness of your policy and promote adherence, ultimately
saving money.
Customized Traveler Newsletters
Often travel managers are challenged because they don't
have time to sit down, organize, write, edit, and publish
a travel newsletter. Besides writing the content, pictures,
charts, and logos need to be incorporated to make the publication
interesting. If the newsletter is distributed via mail, the
document has to be prepared and submitted to the printer,
and then mailing labels need to be applied – it’s
a large task.
Our Marketing and Communication Manager consults with clients
to create customized newsletters targeted for travelers and/or
employees.
Newsletters should be sent to inform and educate travelers
on travel news, important policy updates, and cost saving
tips.
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FACT: Travel
is often the second or third largest expenditure corporations
have, so dedicating time and resources to manage travel
is imperative.
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NTM Does All The Work!
When you utilize the services of the NTM newsletter consultant
we do the work for you!
There are four simple steps:
- The travel manager, corporate account manager and NTM
newsletter editor agree on the important topics to be covered.
- The NTM editor writes the newsletter complete with photos,
logos and company specific travel policy information.
- The travel manager reviews the document gives the final
okay.
4. The NTM editor publishes, prints and distributes the
completed newsletter.
The end result is a professional travel newsletter that employees
will read!
Paper or Electronic Newsletters?
Your customized newsletter can be printed on paper or published/distributed
electronically via e-mail or through a custom travel page
on your company’s Intranet.
| Advantages of Paper newsletters:
- Can be sent to anyone, anywhere
- Can be saved for future reference
- Can be read anywhere; at home, in hotels, on airplanes
- Cannot be deleted by mistake
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Advantages of Electronic newsletters:
- Can be published within seconds of writing
- Full color at no expense
- Can be “pushed” to readers through
e-mail and/or posted on corporate Intranet
- Readership can be tracked by NTM in many categories
- Can be printed for later reading
- Less expensive to produce than paper
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TRACKING RESULTS
Electronic
newsletters can be tracked in detail; helping answer questions
about the effectiveness of the newsletter. The tracking charts
provided by NTM highlight readership for your customized newsletter,
detailed by article, and by day. Reader reports help monitor
the interests of the readers for future article topics.
For more information contact Gina
Zappa, Marketing and Communication Manager. Gina can be
reached at or GZappa.
Read More:
August 20, 2002, New
Manager of Marketing and Communication
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